E-mail Marketing

E-mail marketing

E-mail marketing keeps gaining more and more supporters. Many marketeers havefast found how to quickly, cheaply and effectively gain new and keep old clients by using e-mailing system.

E-mail marketing is seen as one of the best marketing channels, which is the ideal tool to increase sales, income and company's profitability.

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E‑mailing system

System INIS is a professional tool for e-mail marketing, thanks to which, you can send e-mailings and  company newsletters. All functions are simple in use and they don't require any special programming skills.


Functions

INIS has many useful functions which optimizes your e-mail communication. Thanks to them you will save a lot of time and increase efficieny of your mailings.


Additional services

INIS is not only e-mailing system. Our staff are experts in e-mail marketing and online advertisements - They will advise, optimize and maximize efficiency of your company's  online activities.

See what more we can do for you:


Frequently asked questions

This is a form of direct marketing. More and more companies use e-mail marketing in their advertising campaigns as one of the most effective tools of acquiring new customers and keeping previous ones. E-mail marketing is exceptionally efficient, both financially and regarding its effectiveness in reaching the recipients. Its efficiency cannot be compared to any other form of marketing: a user may accurately determine how many e-mails have reached the recipients, what proportion has been opened and how many recipients have clicked on the link.

By using e-mail marketing in current activity of a company or organization, we are able to communicate easily and –what is even more important – quickly. It is useful in all situations which require forwarding important information to a large group of contacts in limited time, e.g. in advertising campaigns, communicating with existing customers or future customers, business partners, employees, or in case of loyalty programs operation.  Below you can find some of many tasks realized with use of the INIS system:

  • Communicating promotions,
  • sending newsletters, information bulletins,
  • informing about important events in the company business, e.g. purchase of new machinery
  • operating loyalty/partnership programs
  • sending birthday or Christmas wishes
Newsletters allow to communicate new products and services in the offer, as well as promotions and sales. Our newsletters contain also other information important for customers, like tips on using chosen products, thanks to which they are a perfect sales tool and build customer loyalty.
What is significant, newsletters reach customers even if they do not visit the website regularly. They considerably lower costs and improve communication with all groups around a company and its brand: customers, journalists, business partners, investors, employees and internet users.

There are many advantages of using the INIS system for e-mail marketing. The company using the system does not have to invest in additional, expensive computer equipment and its maintenance, because the service provider takes this responsibility. The system and databases are kept on provider’s protected servers and a user connects to the system through the Internet from anywhere in the world.
Using the INIS system allows to eliminate such drawbacks like sending a message with several tens of different people or ‘Undisclosed-recipients’ in the ‘To” line. INIS makes it possible to set the time of sending and send professional messages in the HTML format.
The INIS system allows to control effects of particular deliveries, as well as to track the speed of address base growth. The system reports, among others, the number of opened messages with exact time and date, campaign efficiency by means of the CTR indicator, as well as the number of clicks on particular links. The system also calculates the percentage of undelivered e-mails and analyses the causes.
Gathering new addresses for e-mail marketing purposes is often connected with using the double opt-in mechanism. In case of using this mechanism, a user who wants to subscribe to the address list has to: firstly (single opt-in) enter his/her address in the list, and then confirm the entered data by clicking on the link in the data confirmation e-mail (double opt-in). As soon as the data is confirmed, this person can receive information prepared for the list, which he/she had tried to join.

If you want to change the password, you need to open basic settings of the account and enter new content in the spaces „new password” and „retype the new password” and then click on „save”.
Setting e-mail sender’s parameters correctly is an important activity in the process of planning your mailing. In order to define all items correctly, we need to know what particular gaps mean:
e-mail sender– content which appears in the „sender” line in recipient’s mailbox;
sender’s e-mail – e-mail address, from which a subscriber receives a message;
„Reply-To” – the address a subscriber can send a reply to by choosing the “reply to” option;
e-mail subject – the content which appears in the „subject” line in recipient’s e-mail box.

Contact

RYBNIK

Headquarter
INIS sp. z o.o.
44-200 Rybnik
ul. Kościelna st. 6
biuroinis.pl

WARSZAWA

Commercial office in Warsaw
ul. Grzybowska st. 2/34

Contact form

Write to us. We will be happy to establish contact with you.