By using e-mail marketing in current activity of a company or organization, we are able to communicate easily and –what is even more important – quickly. It is useful in all situations which require forwarding important information to a large group of contacts in limited time, e.g. in advertising campaigns, communicating with existing customers or future customers, business partners, employees, or in case of loyalty programs operation. Below you can find some of many tasks realized with use of the INIS system:
- Communicating promotions,
- sending newsletters, information bulletins,
- informing about important events in the company business, e.g. purchase of new machinery
- operating loyalty/partnership programs
- sending birthday or Christmas wishes
What is significant, newsletters reach customers even if they do not visit the website regularly. They considerably lower costs and improve communication with all groups around a company and its brand: customers, journalists, business partners, investors, employees and internet users.
Using the INIS system allows to eliminate such drawbacks like sending a message with several tens of different people or ‘Undisclosed-recipients’ in the ‘To” line. INIS makes it possible to set the time of sending and send professional messages in the HTML format.
The INIS system allows to control effects of particular deliveries, as well as to track the speed of address base growth. The system reports, among others, the number of opened messages with exact time and date, campaign efficiency by means of the CTR indicator, as well as the number of clicks on particular links. The system also calculates the percentage of undelivered e-mails and analyses the causes.
e-mail sender– content which appears in the „sender” line in recipient’s mailbox;
sender’s e-mail – e-mail address, from which a subscriber receives a message;
„Reply-To” – the address a subscriber can send a reply to by choosing the “reply to” option;
e-mail subject – the content which appears in the „subject” line in recipient’s e-mail box.
Using subscription messages is possible after having generated a subscription sheet in form of a HTML code and putting it on the website.
In the INIS system, you can generate the form in two ways:
- Method 1: generating the form from Addresses/Subscriptions level – allows to generate the form and determine one or more groups in the system for storing e-mail addresses and the properties we want to get from our subscribers;
- Method 2: generating the form from Addresses/Groups/Subscriptions/Add level – here we can generate the form for particular group and define subscription messages for the group.
Saved and confirmed – this status appears when a subscriber has entered his/her e-mail address to a subscription form in order to receive a newsletter and has clicked the confirmation link in his/her e-mail box.
Address blocked – this status means that no mailings will be sent to such addresses. It is impossible to update the addresses blocked during import, it has to be done manually.
Saved unconfirmed – this status means that a user had subscribed in the form to receive a newsletter, but he/she has not confirmed it by clicking the confirmation link in the mailbox.
Saved no verification – this status is for the addresses which had been imported or added to the system but no verification messages have been sent. We don’t know if the users want to receive a newsletter, so the next step is to send a verification e-mail. Please note that verification e-mail can be sent only to addresses with this status.
Desire to unsubscribe – the status of the addresses whose owners are not interested in receiving mailings any more. Unlike blocked addresses, this status may be changed during import.
Blocked due to bounces – in case of four cases of hard bounce (e.g. e-mail address mistake, address removed from server, non existing server), such address gets this status.
Address statistics allows to check information about the existing base in the INIS system. Thanks to this functionality, it is possible to check the number of new subscribers in the defined period, as well as to analyze the number of unsubscribed, added or unconfirmed records.
This information may be found in „Statistics” in the „Addresses” section. By choosing a particular time period, we can check information about:
- New subscribers,
- Unconfirmed addresses,
- Unsubscribed addresses,,
- Addresses from import,
- Addresses entered manually.