News

What's new in INIS and the world of e-mail marketing?

Targeting addresses in the new section of the INIS system

Targeting is a function which has been used by sending mailings from the INIS system for several years. The new thing here is the stage, in which it is possible to define the target group for our campaigns. Until recently,…

When to send a mailing? What does it depend on?

There is no clear answer. The sending date depends on products or services and the target group which we want to communicate with. There is, however, one thing you should remember: all research show that most e-mails are opened between…

5 steps to effective consumer promotion in e-mailings

Prizes, discount vouchers, free delivery… each marketer is wondering how to „catch” a customer. Before we start thinking about discounts in consumer promotions realized in e-mailing campaigns, we have to consider something more, i.e. the elements which make up the…

How to use records effectively

Purchasing a database is a road to success? For people, who had never dealt with e-mail marketing seriously, but decided to reach new customers, buying a database seems a remedy allowing to realize big sales ambitions. „I’d like to buy…

Tagging links

Geotargeting and geolocation are not the only novelties in our system. We have just completed work on two new functionalities in INIS – one of which is tagging links. If your newsletters contain links, now you should not forget about…

Geolocation of addresses

The functionalities we introduced a few weeks ago are now available in each address’s details. By checking a particular recipient you can now determine exact geographical location, from which the last e-mail was opened. Also, user’s interests can be viewed…

Behavioural targeting

Behavioural targeting allows to reach a precisely chosen group of contacts, who declare interest in particular kind of products or services. It consists in using historical data achieved from tagging deliveries and, all the same, analyzing Internet users’ interests. How…