see what is behind our progress
Technology rushes forward and offers new opportunities.
We have adopted Steve Jobs’s approach and created
where we continuously work on new initiatives, test them and develop a proof of concept. Those which hold promise are processed till the MVP stage so that they can be brought to light after tests and appear on the market .
During ten years of work at INIS we have developed a methodology of initiating new undertakings which either optimize our current work or can be transformed into independent projects. Our approach consists of six stages .
see our sample projects and their development stages
An attempt at taking advantage of the technical possibilities offered by Gmail supported by AMP technology
Cooperation with DeepBi on the use of artificial intelligence in determining the most effective address groups from among a dozen millions
Making the API key available for the integration of the INIS mailing system with external tools, which permits i.a.:
A SaaS system allowing you to send your own retargeting campaigns addressed to anonymous users who visit e-commerce shops and websites
Continuous analysis, testing and optimization of the parameters of currently sent mailing in terms of:
Get a foretaste of our projects
business: home & decor, furniture
target: anonymous shop visitors
media: e-mail retargeting — Revhunter
A campaign directed at anonymous persons who visit the shop but do not convert during their visit
research group: recipients of advertising e-mailings
Development of models which facilitate targeting based on 14 variables influencing the deliverability and effectiveness of campaigns in specific categories and for specific target groups.