INIS Lab

"Creativity is just connecting things"
Steve Jobs

Our idea

see what is behind our progress

Technology rushes forward and offers new opportunities.

At INIS we understand that waiting is unacceptable. One must search for new solutions instead .

We have adopted Steve Jobs’s approach and created

INIS Tech Lab

where we continuously work on new initiatives, test them and develop a proof of concept. Those which hold promise are processed till the MVP stage so that they can be brought to light after tests and appear on the market .

ai

How do we proceed?

During ten years of work at INIS we have developed a methodology of initiating new undertakings which either optimize our current work or can be transformed into independent projects. Our approach consists of six stages .

1.

We isolate an
idea/notion for analysis

2.

We define
the problem to be solved

3.

We search
for a solution idea

4.

We prototype
the solution

5.

We test solution validity
and implement a proof of concept

6.

We implement
the solution

Our projects

see our sample projects and their development stages

Cookieless
targeting


Going beyond the cookie ecosystem to carry out current advertising campaigns

Project
status:

Stage 2

Commercial
name:

none

Dedicated
project website:

none

AMP
in e-mailing


An attempt at taking advantage of the technical possibilities offered by Gmail supported by AMP technology

Project
status:

Stage 4

Commercial
name:

none

Dedicated
project website:

none

ai

Artificial intelligence
in e-mailing

Cooperation with DeepBi on the use of artificial intelligence in determining the most effective address groups from among a dozen millions

Project
status:

Stage 6

Commercial
name:

AI@ by INIS

Dedicated
project website:

inis.pl/ai

API
of the INIS system


Making the API key available for the integration of the INIS mailing system with external tools, which permits i.a.:

  • logging in to the system
  • uploading and downloading of creations
  • creation and sending of campaigns
  • import of statistics

Project
status:

Stage 6

Commercial
name:

API INIS

Dedicated
project website:

system.inis.pl

ai

Smart
retargeting

A SaaS system allowing you to send your own retargeting campaigns addressed to anonymous users who visit e-commerce shops and websites

Project
status:

Stage 6

Commercial
name:

Revhunter

Dedicated
project website:

revhunter.pl

Campaign
research


Continuous analysis, testing and optimization of the parameters of currently sent mailing in terms of:

  • target group segmentation
  • opening and clicking percentage in relation to i.a. mailing time, recipient’s sex, end device and e-mail client
  • deliverability

Project
status:

Commercial
name:

none

Dedicated
project website:

none

Want to be up to date?

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INIS

Check out the recent technological posts on our blog

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Digitree Group

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Case Study

Get a foretaste of our projects

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